Two days away from the launch of Faith in the Fashion District, I’m
giving much thought to this book launch process.
It’s a conundrum, really.
Most of the writers I know who work in the Christian market believe God
has called them to do what they do. We write believing God will use the words
He gives us to make a difference in someone’s life, yet they only make a
difference if people have opportunity to read them.
So, we try to do what is expected of us to market our work. None of us wants to do this, because those skills aren’t usually
in our wheelhouse. We have to spend time to learn that part of the publishing
process. Lots of time. Additionally, our introverted selves struggle in these marketing
waters. We don't want to be seen as promoting ourselves.
That’s where I find myself here on the cusp of this book release.
Then I read something beloved author, Liz Curtis Higgs, said on Twitter
this week. So thankful I was privileged to meet her a few years ago at the
Christy Awards. She is such a lovely person, inside and out.
On twitter, she was discussing this whole platform and brand thing as related to
authors. In fact she went so far as to say, “Words like ‘brand’ and ‘platform’
have no place among God’s servants.” I have been waiting years for someone to
say that. Some agents won’t even speak with you unless you’ve already built a
platform and possess 10,000 emails on your list before you have a book
published.
She goes on, “My encouragement to writers and speakers is to focus on
ministry and leave any platform-building to the Lord.”
Can you hear my applause, Liz?
“I believe with all my heart if we focus entirely on making Him known,
He will open any doors that need opening.”
As I read, it was almost as if she were applying a healing balm to my
heart.
She gave these instructions, “Proclaim His Name far more than your own.
Trust rather than strive. Minister rather than market. The right attitude is
indeed key. So are the right actions. I am a fellow struggler, praying for His
mercy and grace on this.”
To hear that this woman with such influence struggles in this area helped
me more than I can ever say. Thank you, thank you, thank you, Liz.
If you’re reading this and you’re an author, you know the challenge,
too, so find hope in Liz’s words. Really, her words would apply to how we live
our daily lives no matter whether we’re engaged in writing or some other
endeavor―proclaim
His name, trust, minister, right attitude, and right actions.
Friends, mercy and grace for all of us, as we seek to live this out. It is a daily challenge, but I know God will be our guide.
Give praise to the Lord, proclaim his name; make known among the
nations what he has done (Psalm 105:1).
“I believe with all my heart if we focus entirely on making Him known, He will open any doors that need opening.” Liz Curtis Higgs (click to tweet)
“I believe with all my heart if we focus entirely on making Him known, He will open any doors that need opening.” Liz Curtis Higgs (click to tweet)
So with mercy and grace I say we’d love to see you at the book launch event for Faith in the Fashion District at Divine Salon, Spa and Gifts in Watkinsville, GA this Thursday, August 23, from 6-8. If you’ve already purchased a book online, just come by, say hello, and have a piece of cheesecake. We’ll have a couple of giveaways that night as well.
To buy Faith in the Fashion District HERE.
To buy Faith in the Fashion District HERE.